Now then

“What Amazon and many other companies began to do in the late 1990s was build up a giant world of the past on their computer servers. A historical universe that is constantly mined to find new ways of giving back to you today what you liked yesterday—with variations.” Adam Curtis highlights the mechanisms that help to narrow and simplify our experiences to the point that we are in danger of getting stuck in a static, ever-narrowing version of ourselves, locked into place, “perpetually repeating the past and terrified of change and the future”.
www.bbc.co.uk